Disney Babble was the first Disney’s online initiative for all the Latin American mothers, focalized in helping them on their daily work of maximizing the family quality time, providing them with viable content, relevant tools and information. As well, it allows them to generate a space of encounter where conversations about topics of their interest could take place.
With the objective of announcing the platform launching, we created a spot whose media plan covered all Latin America with presence in the company's media (Disney Channel, Disney XD & Disney Junior, Radio Disney, Disneylatino.com and Disney.com.br), as well as in other digital media.
Specifically, the Coro piece aims to reflect the collaborative spirit that the platform offers to their users.
More than 400.000 visits to the site during the first month of campaign.
More than 3.000.000 commercials reproductions.