As an entry level product, Esperado targets the younger consumers of the wine world. For the launch of this new product, we needed to relate with them in an innovative way, breaking some of the classic wine etiquette communication.This is why Esperado developed a Facebook Application: Likelytics.
Likelytics takes the best of the seduction that’s inside every wine and takes it to a whole new level, leveraging Argentina’s most active social media network, Facebook. It analyzes users interactions in their sites, allowing them, through statistical results, to know which of their friends can become more than friends.
With this Facebook development, we are using the maximum of API possibilities to dump the most interesting data in an innovative and easy way to navigate.
More than 50 K users in the first 10 days after launch.
543 dates were arranged via the APP